IMARC Group, a leading market research company, has recently released a report titled " Lingerie Market Size, Share, Trends and Forecast by Product Type, Material, Price Range, Distribution Channel, and Region, 2025-2033 ". The study provides a detailed analysis of the industry, including the lingerie market share , growth, size, and industry growth forecast. The report also includes competitor and regional analysis and highlights the latest developments in the market.
Report Highlights:
How big is the global lingerie market?
The global lingerie market size was valued at USD 90.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 151.0 Billion by 2033, exhibiting a CAGR of 5.78% during 2025-2033. Asia-Pacific currently dominates the market, holding a significant market share of over 40.2% in 2024.
Rising Focus on Comfort and Body Positivity
The Lingerie Market has been exerting vigorous growth, propelled by the customers' ever-increasing preference for comfort-oriented and inclusively-designed products. More and more companies are moving aside from the usual models of beauty and relying on the idea of a positive relationship with one's body, hence offering lingerie with a wider range of sizes, styles, and colors that fit skin tones. Such changes have not only attracted a bigger crowd but have also made consumers, especially women, feel more secure and at the same time meet their needs for practicality and beauty in lingerie. There will be the continuation of this trend in 2025 when the demand for fabrics that breathe, are seamless in construction, and have ergonomic fits that will be the new normal of daily wear is the focus of consumers. Moreover, the promotion of an awareness of self-care and wellness of the body has put women in the mindset to splurge in luxury innerwear if it offers both the support and style they desire.
Social media influencers alongside campaigns that emphasize body-positivity have been essential agents in changing how consumers view things and consequently, in increasing the popularity of the products. As brands incorporate inclusivity more and more as a core aspect of their strategies, lingerie makers are taking advantage of this trend by being more receptive to the needs of the evolving consumer through launching new products and also committing to sustainability in their choice of materials.
Technological Advancements and Material Innovation
Lingerie’s technological advancement relays a big message of the market’s change for better. Along with the progressive development in fabric technology, the application of moisture-wicking materials, temperature regulation textiles, and antimicrobial fabrics is improving not only the comfort but also the hygiene of consumers. In the year 2025, there is expected to be a significant increase in the research and development funding from the manufactures toward the production of next-gen lingerie that incorporates smart features such as adaptive support and size-altering technology.
The implant carrier 3D knitting as well as the use of seamless stitching has given the brands the opportunity to present to their customers the products that have fewer chances of causing irritation and also have a longer lifespan. Furthermore, these days, environmentally friendly consumers are the driving force behind the demand for products made from sustainably available raw materials such as organic cotton, bamboo fiber, and recycled nylon.
Not only do these innovations upgrade the capability of the product to deliver but also are in line with the environmental objectives which attract the attention of the younger generation who are passionate about sustainability. The integration of technology into the world of fashion is setting a new standard for lingerie design and thus, a platform is created for the luxury and customizable offerings that are at the forefront of today's innerwear market in terms of comfort and style.
Expanding E-Commerce and Direct-to-Consumer Channels
The fast growth of e-commerce platforms as well as direct-to-consumer (D2C) business models has had a big effect on the lingerie market and the latter has been able to expand significantly. The online retail channels, which have brought a large selection of designs, sizes, and prices right at the consumers' fingertips, have allowed consumers to shop even when they are at home without being limited in their choices or spending.
Moreover, digital literacy will be higher, and smartphone penetration will be on the rise all over the world. This means that internet sales will be on the increase too and thus, there will be more sales of the online lingerie store. It can be said that virtual fitting rooms, size guides, and AI-based recommendation tools have revolutionized the online shopping experience. Part of the long-standing problem of economies was that when it came to the online sales and the fit of the product, there were many complaints. These tools have solved this problem perfectly.
As well as this, social media marketing and influencer partnerships have been hugely beneficial at increasing brand engagement and consumer loyalty levels. Lingerie companies are increasingly using digital technology to create personalized experiences that existing services, such as subscription boxes, and offer new products like virtual styling consultations. Because of this transition to e-commerce and D2C sales, brands can now access markets they previously did not have access to, build better relationships with customers, and establish a strong digital presence in the global lingerie industry, which is highly competitive.
Lingerie Market Trends 2025
The consumer changes, digital transformation, and sustainability initiatives are the factors affecting the global lingerie market’s gradual development. In the year 2025, consumers will be more aware of the environmental impact of their purchase decisions, and there will be a stronger emphasis on the use of eco-friendly materials, ethical manufacturing, and the transparency of sourcing.
The idea of comfort-driven fashion is also becoming popular and can be considered one of the main trends that will be followed. This trend is characterized by seamless designs, light fabrics, and adaptive fits that are being accepted by all demographics. Companies implement AI and data analytics not only for demand forecasting but also for the personalization of products to fit various body types.
Social media and e-commerce have worked as an amplifier for brand visibility. At the same time, the partnerships with fashion designers and influencers have brought new ways of consumer engagement strategies. Moreover, the increasing interest of men and gender-neutral consumers in the lingerie market has led to a greater diversity index in the market. It is undeniable that with the coming together of the elements of inclusivity, sustainability, and digitalization, the lingerie industry will be able to enjoy the benefit of constant innovation and the great demand that will be experienced by both the developed and the developing markets.
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Industry Segmentation:
Analysis by Product Type:
- Brassiere
- Knickers or Panties
- Shapewear
- Others
Analysis by Material:
- Cotton
- Silk
- Satin
- Nylon
- Others
Analysis by Price Range:
- Economy
- Premium
Analysis by Distribution Channel:
- Mass Merchandisers
- Specialized Stores
- Online Stores
- Others
Regional Insights:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
Who are the key players operating in the industry?
The report covers the major market players including:
- Fashion Nova, LLC
- H M Hennes Mauritz AB
- Hanesbrands Inc.
- Hunkemoller International BV
- Jockey International, Inc.
- PVH Corp.
- The Gap Inc.
- The Groupe Chantelle
- Triumph Intertrade AG
- Victoria's Secret Co.
- We live
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