The global honey powder market size was valued at USD 930.0 million in 2023 and is projected to reach USD 1.26 billion by 2030, growing at a CAGR of 4.5% from 2024 to 2030. The market’s growth is primarily driven by increasing health consciousness among consumers and the ongoing trend of integrating organic and natural products into daily lifestyles.
Honey powder has gained significant popularity due to its inherent qualities, including being a natural sweetener, having an extended shelf life, and offering ease of use. These attributes have played a crucial role in shaping consumer preferences, leading to a surge in demand and contributing to the notable expansion of the market. This positive trend is expected to persist, further fueling the growth of the honey powder industry.
Moreover, the growing emphasis on personal care and health-oriented diets has intensified the preference for organic and natural ingredients. As a result, there is a rising demand for honey powder as a natural alternative to artificial sweeteners and refined sugars. Honey powder retains the natural taste of honey in a convenient powdered form, making it highly suitable for a variety of applications within the food and beverage industry, particularly in the bakery segment. These factors collectively have been instrumental in driving the sustained growth of the global honey powder market.
Key Market Trends Insights:
• In 2023, the North American honey powder market emerged as the dominant regional market, accounting for a share of 55.77% of the global industry. Within the region, the U.S. led the market in terms of revenue, reflecting strong consumer awareness of health and natural products, as well as a well-established supply chain for organic and natural food ingredients.
• When analyzed by type, the organic honey powder segment led the market, capturing a share of 73.1% in 2023. This indicates a strong consumer preference for organic products due to their perceived health benefits and natural composition, which aligns with the growing trend toward clean-label and minimally processed foods.
• By application, the foods and beverages segment accounted for the largest revenue share of 67.6% in 2023, highlighting honey powder’s widespread use as a natural sweetener and functional ingredient in bakery products, beverages, snacks, and other consumables.
• Regarding distribution channels, the offline segment dominated the market in 2023, indicating that traditional retail outlets such as supermarkets, hypermarkets, and specialty stores remain the preferred medium for purchasing honey powder, offering consumers direct access to a variety of product options.
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Market Size Forecast:
• 2023 Market Size: USD 930.0 Million
• 2030 Projected Market Size: USD 1.26 Billion
• CAGR (2024-2030): 4.5%
• North America: Largest market in 2023
• Asia Pacific: Fastest growing market
Key Companies Market Share Insights:
Some of the key companies in the global honey powder market include ADM, Norevo, Great American Spice Company, among others. These organizations are actively working to expand their customer base and strengthen their presence in the highly competitive industry.
To achieve this, leading players are implementing a variety of strategic initiatives. These include mergers and acquisitions, which allow companies to consolidate resources, expand their product portfolios, and enter new markets. Additionally, they are forming partnerships and collaborations with other major companies to leverage combined expertise, enhance distribution networks, and drive innovation. Such strategies are aimed at securing a prominent position in the global honey powder market while responding effectively to the growing consumer demand for natural and organic sweeteners.
Key Players
• ADM
• Norevo
• ASR GROUP
• BNatural
• AmTech Ingredients
• Cargill, Incorporated
• Ingredion
• Great American Spice Company
• VedaOils.us
• Deli Foods
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Conclusion:
The global honey powder market is experiencing significant growth, driven by increasing consumer health consciousness and the rising preference for organic and natural products. The market is characterized by a dominant presence in North America, particularly the U.S., with organic honey powder leading in market share. Applications in food and beverages, especially in bakery products, are substantial, and offline distribution channels continue to be the primary mode of purchase.
