BADFRIEND HOODIE — SOMETIMES, YOU HAVE TO BE THE BAD GUY TO SAVE YOURSELF

Let’s get real.
You tried. You showed up. You gave more than you should have.
And still, somehow, you ended up being the one they whispered about.
The one who changed. The one who left.
The bad friend.

They don’t know the full story — and maybe they never will. But here’s what matters: you stopped abandoning yourself for people who were only around when it was convenient. And if that makes you the villain in someone else’s version?

So be it.

The BadFriend Hoodie was created for that exact moment — the one where you stop explaining yourself, stop shrinking, and start choosing peace over pleasing.

BEHIND THE NAME

Let’s break the myth: “Bad friend” doesn’t mean heartless.
It doesn’t mean you stopped caring.
It means you finally realized that caring about others should never mean betraying yourself.

It means you left the party early because the energy felt off.
It means you said “no” even when guilt tried to change your mind.
It means you recognized when being available to everyone made you invisible to yourself.

This hoodie is your reminder: you are allowed to outgrow people.
You are allowed to let go.
You are allowed to be misunderstood if that’s the cost of protecting your peace.

THE DESIGN — CLEAN, RAW, HONEST

Minimal on the outside. Deep on the inside.
Like you.

Front: Small embroidered text reads badfriend. Lowercase. Period. No apology.
Back: Optional — a sketch-style graphic of two hands nearly touching, mid-separation. Symbolic. Quiet. Powerful.
Color Options:
- Faded Black – like a memory you still carry
- Desert Beige – for the peace after distance
- Dusty Lilac – for the softness you didn’t lose
- Steel Blue – cool, composed, and done explaining
Fit: Unisex, oversized cut with drop shoulders and an intentionally relaxed drape. Made for movement. Made for solitude.
Fabric: Premium heavyweight fleece. Brushed inside for warmth. Structured enough to hold shape, soft enough to hold space.

This is more than a hoodie. It’s armor for sensitive souls with strong boundaries.

WHO IT’S FOR

The BadFriend Hoodie was made for the in-between moments. For the people navigating the space between holding on and letting go. For the ones who:

Walked away from one-sided friendships
Set boundaries for the first time — and lost people because of it
Felt the guilt, but did it anyway
Still care, but from a distance now
Know that sometimes silence is the kindest closure you’ll get

This hoodie is your quiet reminder that doing what’s best for you doesn’t always come wrapped in approval. And that’s okay.

HOW TO WEAR IT

This isn’t trend-chasing. This is timeless.

For solo coffee runs: Pair it with jeans and headphones. Let the world melt into the background.
For healing nights in: Sweatpants, candlelight, and a playlist that says what you won’t text.
For showing up anyway: Layer under a jacket, chin high, boundaries firm. You’re not here to make everyone comfortable.
For every day: Because choosing yourself isn’t just a one-time thing. It’s daily, intentional, and non-negotiable.

This hoodie isn’t about hiding — it’s about not needing to explain anymore.

THE BADFRIEND ETHOS

BadFriend hoodie isn’t a brand built on bitterness. It’s built on truth.
We’re not here to glorify cutting people off.
We’re here for the quiet power of walking away without slamming the door.

This is for the friend who cared deeply, who stayed longer than they should have, who kept trying when no one noticed — and who finally chose to let go.

No hard feelings. Just hard growth.

Because the person you’re becoming deserves more than who you used to shrink for.