The global false eyelashes market size was estimated at USD 1.9 billion in 2024 and is projected to reach USD 2.75 billion by 2030, growing at a CAGR of 6.6% from 2025 to 2030. This growth is primarily being fueled by the increasing global interest in enhancing physical appearance through the use of makeup, cosmetics, and other beauty-enhancing products. Consumers are becoming more inclined towards improving their aesthetic appeal, and false eyelashes are gaining popularity as an effective and accessible beauty tool in that regard.

In addition to this fundamental driver, several other factors are contributing to the rising demand for false eyelashes. These include the evolution of fashion trends, which frequently influence consumer behavior and product choices in the beauty industry. There is also a noticeable increase in personal grooming awareness, especially among younger populations, which has led to heightened demand for eye enhancement products. The growing influence of beauty professionals and makeup artists, who often recommend and use false eyelashes, is also raising consumer awareness. Moreover, the expansion of urban populations and the constant exposure to beauty content on social media platforms, particularly through influencer marketing, are amplifying market visibility and adoption of these products.

However, despite the market's promising growth, it faces some critical restraints. One major concern is the risk of eye infections and injuries that can be caused by the use of false eyelashes containing formaldehyde-based compounds. This health risk has created hesitancy among certain consumer groups. Additionally, the intense competition from numerous local and unbranded manufacturers, along with various government-imposed import and export regulations, presents significant challenges for companies operating in or attempting to enter the global false eyelashes market.

False eyelashes are cosmetic accessories worn predominantly by women, though some men also use them, with the goal of enhancing the appearance of their upper eyelashes. These products are typically available in a variety of formats, including multipack boxes containing individual lashes, clusters, or full lash strips. Individual or grouped lashes are especially useful for targeting sparse areas of the eyelid or for accentuating the outer corners of the eyes, creating a more defined and dramatic look. More advanced or natural-looking false eyelashes can be applied by trained beauticians and are often semi-permanent, requiring professional handling for proper placement and longevity.

Key Market Trends Insights:

• In 2024, the North America false eyelashes market represented a significant portion of the global industry, accounting for approximately 36% of the total market share. This highlights the region’s strong presence and influence in the global false eyelashes sector, driven by a well-established beauty culture, high consumer spending on cosmetics, and widespread availability of eyelash enhancement products.

• Within the North American region, the United States held a dominant position. Specifically, in 2024, the U.S. market accounted for a substantial 83% share of the overall North American false eyelashes market. This dominance can be attributed to the country’s large consumer base, increasing awareness of personal grooming, and the popularity of beauty trends promoted by celebrities, influencers, and cosmetic brands.

• When analyzing the market based on product type, the strip false eyelashes segment emerged as the leading category. In 2024, this segment contributed to over 39% of the global market revenue. These types of lashes are popular due to their ease of application, affordability, and wide availability in various styles and lengths. Furthermore, the strip lashes segment is projected to grow at a compound annual growth rate (CAGR) of 6.4% over the forecast period, indicating consistent demand and expanding consumer adoption in the coming years.

• From the perspective of lash material, the synthetic false eyelashes segment held a commanding position in the market. In 2024, it accounted for approximately 65% of the global market share. Synthetic lashes are favored for their cost-effectiveness, durability, and versatility in design, making them a preferred choice among both consumers and beauty professionals.

• Regarding distribution channels, convenience stores played a pivotal role in product accessibility and market penetration. In 2024, sales through convenience stores made up about 43% of the total global false eyelashes market. This channel continues to be a key contributor due to its widespread reach, impulse purchase opportunities, and the availability of affordable product options that cater to a broad customer base.

Order a free sample PDF of the False Eyelashes Market Intelligence Study, published by Grand View Research.

Market Size Forecast:

• 2024 Market Size: USD 1.9 Billion

• 2030 Projected Market Size: USD 2.75 Billion

• CAGR (2025-2030): 6.6%

• North America: Largest market in 2024

Key Companies Market Share Insights:

The false eyelashes market is highly fragmented, with a large number of players operating at both global and regional levels. This fragmentation indicates the presence of intense competition among numerous brands, each striving to gain market share and distinguish itself through product innovation, pricing strategies, and customer engagement.

To meet the rising global demand, many companies in this industry are actively pursuing international expansion. By entering new geographic markets, especially emerging economies where beauty consciousness is growing rapidly, these companies aim to strengthen their global presence and tap into new customer bases. In addition, continuous product development and innovation are playing a key role in driving the market forward. Brands are focusing on creating improved versions of false eyelashes, with enhanced comfort, durability, and ease of application, to appeal to a wider range of consumers.

Major brands in the false eyelashes segment are also placing increased emphasis on product diversification. They are introducing a variety of eyelash styles—ranging from natural to dramatic—along with different materials such as synthetic fibers, silk, and mink. Furthermore, brands are offering multiple application methods, including magnetic lashes, adhesive strips, and semi-permanent options, to cater to the diverse needs and preferences of consumers with varying levels of experience and beauty routines.

Another significant factor contributing to the market’s growth is the rise of e-commerce platforms. Online retail has enhanced the visibility and accessibility of false eyelash products, allowing consumers to explore and purchase from a wide range of brands conveniently from anywhere in the world. Additionally, the influence of social media and beauty influencers has become a powerful marketing tool. Through tutorials, reviews, and promotional content, influencers have helped educate consumers and promote specific brands and styles, effectively broadening brand reach and driving product adoption across different demographics.

Key Players

• Ardell International, Inc.

• KISS Products, Inc.

• MAC Cosmetics

• Huda Beauty FZ-LLC

• PAC Cosmetics

• L’Oreal S.A.

• House of Lashes

• Parfums de Coeur, Ltd.

• Beauty Box LLP

• Kosé Corporation

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion:

The false eyelashes market is growing due to rising beauty awareness, social media influence, and evolving fashion trends. Synthetic lashes are widely used, but demand for natural and customizable options is increasing. Online sales are rising fast, and Asia Pacific is the fastest-growing region.