The postbiotics market size is projected to grow from USD 146.7 million in 2025 to USD 224.8 million by 2030, registering a CAGR of 8.9%. This reflects the growing demand for gut-friendly, immune-supporting solutions that seamlessly integrate into everyday wellness routines.
Postbiotics—non-viable byproducts of microbial fermentation—are gaining momentum in functional foods, dietary supplements, and even personal care. Their shelf stability, formulation versatility, and safety profile make them a favorite among both manufacturers and modern consumers.
What’s Fueling Market Growth?
With rising interest in preventative health and clean-label products, the postbiotics industry is gaining strong consumer and commercial traction. Their integration into yogurts, powders, snacks, and beverages is being driven by their ability to deliver benefits without the logistical hurdles of live microorganisms.
Additionally, their compatibility with various processing environments makes them ideal for innovation across different product categories—from food to cosmetics.
Technology Advantage: A Step Beyond Probiotics
Unlike probiotics, postbiotics don’t require refrigeration or tight environmental control. They are naturally heat- and pH-stable, eliminating the cold chain requirement and reducing transportation and storage costs. This technological edge allows wider product development, supporting cost-effective scaling.
Their application in baked goods, powdered drinks, and even skincare is a direct result of these stability benefits—making postbiotics both accessible and reliable for mass production.
Get Custom Data to Solve Your Business Challenges
Europe Leads in Functional Food Innovation
Europe is fast becoming a stronghold in terms of postbiotics market share. Consumer awareness around microbiome health, paired with a growing preference for supplement-based wellness, is driving adoption across the region.
One key milestone was the 2023 partnership between AB Biotek Human Nutrition Health (UK) and Tetra Pak (Switzerland), focused on embedding postbiotics into mainstream food and beverage products. Such collaborations are improving consumer access while encouraging further research and development.
Powdered Postbiotics Gaining Popularity
As demand grows for convenience and taste without compromising efficacy, powdered formats are becoming the most favored. These products blend easily into smoothies, cereals, and snack bars—ideal for health-conscious, on-the-go consumers.
Manufacturers also benefit from easier integration into existing processing lines. Combined with a shift away from traditional pills toward gummies and functional foods, powdered postbiotics are emerging as a dominant delivery format.
Clean Beauty’s New Star Ingredient
A key area influencing postbiotics market trends is personal care. With consumers embracing minimal, microbiome-friendly skincare, postbiotics are now being used in moisturizers, anti-aging formulas, and scalp treatments.
They’re particularly effective for sensitive or acne-prone skin, offering anti-inflammatory and antioxidant benefits without the risks associated with live bacteria. This makes them a preferred ingredient in the growing clean beauty and skin health movement.
Key Global Players
The postbiotics market leaders are investing in innovation, partnerships, and education to boost both supply and demand. Companies shaping the space include:
- Cargill, Incorporated (US)
- ADM (US)
- Kerry Group PLC (Ireland)
- dsm-firmenich (Netherlands)
- Associated British Foods plc (UK)
- BASF (Germany)
- Novozymes A/S, part of Novonesis Group (Denmark)
- International Flavors Fragrances Inc (US)
- MCLS Europe B.V. (Netherlands)
- Phileo by Lesaffre (France)
- Lallemand Inc. (Canada)
- Sami-Sabinsa Group (India)
Postbiotics are carving out a powerful position in the health and wellness space. With strong momentum across functional foods, supplements, and cosmetics, and support from leading innovators, they are redefining what modern health solutions can look like.
As regulatory clarity improves and consumer awareness deepens, this next-generation ingredient is positioned to transform how we eat, supplement, and care for our skin.
Key Questions Addressed by Postbiotics Market Report
- What are postbiotics?
- How are postbiotics different from probiotics and prebiotics?
- What is driving the growth of the postbiotics market?
- What is the projected postbiotics market size?
- In what products are postbiotics typically used?
- Why are postbiotics popular in skincare?
- What regions are leading in postbiotics adoption?
- Are there any advantages for manufacturers using postbiotics?
- Who are some of the key players in the postbiotics industry?
- What are the top postbiotics market trends in 2025?
- How is the postbiotics market expected to evolve over the next 5 years?
- What innovations are likely to shape the future of postbiotics applications?
