The Europe home care market was valued at USD 123.4 billion in 2024 and is anticipated to experience steady growth with a compound annual growth rate (CAGR) of 7.7% from 2025 to 2030. This expansion is largely driven by demographic and healthcare trends within the region. One of the main factors contributing to this growth is the increasing geriatric population in Europe, combined with a rising incidence of chronic diseases, which is fueling the demand for more accessible and convenient healthcare options. According to the European Commission’s Ageing Report from 2024, public expenditure on healthcare, long-term care, pensions, and related services is expected to rise significantly, reaching 25.6% of the total GDP of the European Union by 2070. This projected increase in public spending highlights the growing emphasis on healthcare services, including home care.

In addition to demographic pressures, the European home care market is benefiting from technological advancements in medical devices. These innovations, together with the rising prevalence of chronic diseases and the inherent cost-effectiveness of home care services compared to institutional care, have driven substantial growth in home care devices and services across the region. The increased focus on patient-centric care models and efficient healthcare delivery is making home care an attractive alternative to traditional hospital or nursing home settings.

A significant catalyst for market expansion is the growing awareness and acceptance of home care as a viable and often preferred option for patients and caregivers. This acceptance is bolstered by the availability of innovative medical devices specifically designed for use in a home environment, which facilitate effective management of various health conditions outside clinical settings. Devices such as portable heart rate monitors, intravenous pumps, and blood glucose monitors have become increasingly user-friendly and accessible, enhancing both the efficiency and quality of home care. These advancements are particularly beneficial for individuals managing chronic lifestyle diseases, who require consistent monitoring and intervention without frequent hospital visits.

Key Market Trends Insights:

• In 2024, the Germany home care market led the overall European home care sector, accounting for a significant revenue share of 24.5%. This dominant position is primarily driven by two key factors: the country’s rapidly aging population, which increases the need for home-based care services, and Germany’s favorable universal healthcare coverage system that facilitates access to such services. The well-established healthcare infrastructure and supportive policies in Germany create a conducive environment for the growth of home care offerings.

• Meanwhile, the home care market in the United Kingdom is anticipated to experience promising growth between 2025 and 2030. This expansion is largely fueled by government-led programs such as the “Hospital-at-Home” initiatives, which aim to provide hospital-level care to patients within the comfort of their own homes. Additionally, the UK is witnessing a significant rise in the adoption of advanced telecare technologies, which enable remote health monitoring and care management, thereby enhancing the efficiency and reach of home care services across the country.

• Looking at the type of offerings, the services segment held a commanding position in the market, capturing an impressive revenue share of 83.9% in 2024. This trend reflects a growing preference among elderly individuals and those with chronic illnesses to receive care in the familiar and comfortable environment of their own homes. Many patients value the independence and personalized attention that home care services provide compared to institutional settings. At the same time, the ability of informal caregivers—such as family members—is diminishing due to societal shifts, including smaller family sizes and higher workforce participation rates among adults. This reduction in informal care availability has led to an increased reliance on formal home care services to meet the growing demand.

• Within the range of care types, cancer care emerged as the leading segment in 2024, accounting for a revenue share of 26.0%. The demand for home care services catering to cancer patients is on the rise across Europe, largely because of the continent’s rapidly aging population and the consequent increase in cancer incidence rates. Many cancer patients require long-term, continuous support that can be more effectively and comfortably provided within their home settings, which has made home-based cancer care an essential and expanding part of the overall home care market.

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Market Size Forecast:

• 2024 Market Size: USD 123.4 Billion

• 2030 Projected Market Size: USD 192.86 Billion

• CAGR (2025-2030): 7.7%

Key Companies Market Share Insights:

Some of the leading companies in the home care market include prominent names such as Siemens Healthineers AG, Medtronic, Health Care At Home Private Limited, BAYADA Home Health Care, among others. The market landscape is becoming increasingly competitive and is also experiencing consolidation as companies strive to strengthen their positions. Moreover, technological advancements—particularly in areas such as telehealth—are significantly transforming the way home care services are delivered, enabling more efficient, accessible, and patient-centered care.

A notable player in the UK is Mears Group PLC, which specializes in providing housing combined with personalized care services available 24/7. The company operates across 21 extra care schemes and 40 housing-with-care developments, offering integrated solutions that blend accommodation with continuous care. As the UK’s largest provider of temporary accommodation and manager of over 750,000 social housing units, Mears Group effectively combines housing, care services, and property maintenance. They also utilize data-driven approaches to offer proactive solutions that improve service delivery. The company places strong emphasis on social responsibility, ensuring that their operations contribute positively to the communities they serve.

Another key player, Omron Healthcare, is well-known for its range of home healthcare solutions and medical devices. Their product portfolio includes various tools such as digital blood pressure monitors, nebulizers, thermometers, and devices aimed at pain relief management. Omron’s offerings empower patients to take an active role in monitoring and managing their health independently, which is especially valuable for those with chronic conditions. At the same time, these devices assist caregivers in delivering more effective and timely care by providing accurate health data and facilitating better health management at home.

Key Players

• Siemens Healthineers AG

• Medtronic

• Health Care At Home Private Limited

• BAYADA Home Health Care

• Inizio

• Accredo Health Group, Inc.

• Mears Group PLC

• OMRON Corporation

• Johnson Johnson Medical Limited

• DomusVi Group

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Conclusion:

The Europe home care market is poised for strong growth driven by an aging population, rising chronic disease prevalence, and increasing preference for home-based care over institutional settings. Advances in medical technology and telehealth are enhancing home care services, while government initiatives and rising healthcare costs further support market expansion. Key segments such as respiratory and cancer care are expected to see significant demand, making the home care sector a vital part of the region’s healthcare ecosystem.