The global account based marketing market size was estimated at USD 1,410.5 million in 2024 and is projected to reach USD 3,811.4 million by 2030, growing at a CAGR of 17.9% from 2025 to 2030. This growth reflects a robust compound annual growth rate (CAGR) of 17.9% from 2025 through 2030. The rapid expansion of the ABM market is primarily driven by the increasing demand for personalized, targeted marketing strategies in the business-to-business (B2B) space.

Advancements in artificial intelligence (AI) and machine learning technologies are playing a pivotal role in this growth by enhancing the ability to generate deeper customer insights, leverage predictive analytics, and automate marketing workflows. These capabilities substantially improve the effectiveness of marketing campaigns by allowing businesses to tailor their messaging and outreach precisely to the needs of high-value accounts.

Moreover, the seamless integration of account-based marketing platforms with customer relationship management (CRM) systems, combined with real-time data synchronization, is fostering stronger alignment between sales and marketing teams. This alignment ensures that both departments work cohesively toward common goals, leading to more efficient and impactful engagement with prospective clients.

As data privacy regulations become increasingly stringent, ABM’s targeted approach offers a strategic advantage by minimizing the need for broad data collection. This precision helps companies remain compliant with privacy laws while still delivering highly relevant and personalized marketing communications. Furthermore, the ongoing digital transformation and the widespread adoption of remote work models are accelerating the demand for scalable, digital-first ABM platforms, positioning ABM as a crucial tool for driving operational efficiency, personalization, and revenue growth.

ABM strategies are further strengthened by leveraging behavioral signals that help identify high-value accounts actively researching or showing interest in relevant solutions. This timely and precise engagement increases the likelihood of conversion. By integrating both first-party and third-party intent data, companies can make their ABM efforts more data-driven and conversion-focused, reducing wasted resources and improving lead qualification processes. Ultimately, this approach enhances overall marketing effectiveness and maximizes return on investment.

Key Market Trends Insights:

• In 2024, the account-based marketing (ABM) market in North America led the global landscape by generating the largest revenue share, accounting for more than 32% of the total market. This dominance can be attributed to the region’s early adoption of advanced marketing technologies, the presence of numerous leading enterprises, and a mature digital marketing ecosystem.

• Meanwhile, the Asia Pacific region is anticipated to experience the fastest growth in the ABM market, with a projected compound annual growth rate (CAGR) of 20.4% from 2025 to 2030. This rapid expansion is driven by increasing digital transformation initiatives, growing investments in marketing technologies, and a surge in B2B activities across emerging economies in the region.

• When segmented by account type, the strategic account-based marketing segment held the largest share in 2024, capturing over 47% of the market. This indicates a strong preference for personalized and high-value marketing approaches targeted at key strategic accounts, which are critical for business growth and long-term partnerships.

• Looking at organization size, large enterprises dominated the account-based marketing market in 2024. These organizations typically have greater resources and complex sales cycles, making ABM an effective strategy for aligning sales and marketing efforts and maximizing revenue from key accounts.

• By end-use industry, the Banking, Financial Services, and Insurance (BFSI) sector accounted for the largest market share in 2024. The BFSI segment’s dominance highlights the critical role ABM plays in addressing the highly competitive and regulated nature of financial services, where personalized marketing and precise targeting are essential to attract and retain high-value clients.

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Market Size Forecast:

• 2024 Market Size: USD 1,410.5 Million

• 2030 Projected Market Size: USD 3,811.4 Million

• CAGR (2025-2030): 17.9%

• North America: Largest market in 2024

Key Companies Market Share Insights:

Several key players dominate the account-based marketing (ABM) market, including industry leaders like Oracle and Salesforce, alongside emerging participants such as RollWorks and Influ2.

Oracle integrates its ABM capabilities within its comprehensive Marketing Cloud and Eloqua platforms, offering advanced, data-driven personalization solutions. Oracle’s platform excels in delivering precise audience targeting, orchestrating complex campaigns, and providing detailed performance analytics at scale. A significant strength of Oracle lies in its ability to manage large enterprise accounts effectively by seamlessly embedding ABM strategies into broader customer experience (CX) initiatives. This integration combines robust marketing automation features with deep insights derived from extensive enterprise-level data, empowering organizations to tailor marketing efforts that resonate deeply with their key accounts.

On the other hand, Salesforce facilitates ABM through its Marketing Cloud Account Engagement platform, formerly known as Pardot. This solution offers seamless integration with Salesforce’s CRM system and leverages AI-powered insights to enhance marketing precision. Salesforce supports detailed account segmentation, personalized customer engagement, and in-depth funnel analytics, making it a powerful tool for B2B marketers. One of Salesforce’s core advantages is its ability to align sales and marketing teams around shared account goals, fostering real-time collaboration and coordination. The platform’s scalability makes it particularly well-suited for organizations with complex sales structures that require highly coordinated ABM strategies.

Among the emerging players, RollWorks stands out by providing full-funnel ABM solutions primarily aimed at mid-sized businesses that are looking to scale their marketing efforts. RollWorks’ platform offers a suite of tools including account targeting, retargeting, campaign measurement, and sales enablement functionalities. Its intuitive user interface and smooth integration with popular CRM platforms like HubSpot and Salesforce make it a preferred choice for growing B2B companies that are transitioning from traditional lead generation approaches to more sophisticated ABM tactics.

Key Players

• Adobe

• Demandbase

• Engagio

• HubSpot

• Influ2

• Madison Logic

• Oracle

• RollWorks

• SAP

• Salesforce

• Terminus

• 6sense

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Conclusion:

The account-based marketing market is growing rapidly, fueled by advancements in AI and machine learning that improve campaign effectiveness. Strategic account-based marketing remains the dominant approach, and the Asia Pacific region is emerging as a key area for future growth opportunities.