Vincent Chio, Shopify: On using AI to revolutionise the retail industry

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AI is changing the game in video and image generation—making it easier than ever to turn ideas into stunning visuals. If you want to create your own videos without troublesome editing, Dreamlux lets you explore it with one click. Dive into the future of AI content creation today.

AI is rapidly transforming the retail industry, and Shopify stands out as a leader in this space. Vincent Chio, the Data Science Lead at Shopify, provides fascinating insights into how AI is enhancing the shopping experience for both sellers and buyers.

AI has made managing and expanding businesses simpler for retailers, thanks to innovations like automated marketing, intelligent fulfillment, and predictive analytics. Shopify's mission is to democratize AI access so that businesses of all sizes can benefit. Machine learning optimizes shipping by predicting the best fulfillment centers and managing inventory effectively, ensuring low-cost, fast delivery. Shopify's business chat app, built on natural language processing, aids in converting conversations into sales, while Shopify Capital uses predictive models to send funding offers without applications. For buyers, AI delivers a seamless, personalized shopping experience with targeted recommendations and improved shipping.

Implementing AI models presents challenges, but Shopify navigates these with a merchant-first approach, ensuring solutions address real problems and leveraging ample data for accuracy. Starting with simple solutions like regression models enables easier project approval and allows complexity to build over time.

Shopify's third-party integrations are noteworthy, especially those that replicate in-person shopping experiences online with AI. These apps optimize every aspect of the buyer journey, from marketing automation to recommendations, enhancing the shopping experience.

Earlier this year, Shopify introduced LinNét, a product categorization model utilizing text and image predictions, and multilingual capabilities. It modernizes machine learning systems for real-time predictions, increasing precision and coverage. LinNét improves Shopify's ability to serve its growing merchant base effectively.

Shopify's vision for AI includes harnessing data to provide unparalleled merchant workflows, offering actionable insights while maintaining merchant autonomy. Feedback will be vital in shaping this evolution.

At the upcoming AI Big Data Expo Europe, participants can expect to engage with Shopify's Data Science Engineering team, learning about AI acceleration, data trust, and identifying scalable AI solutions. Attendees are invited to booth #301 to meet the team and deepen their understanding of AI's role at Shopify.

The Future of AI in Video Content Creation

As holidays approach, the need for joyful, heartwarming content grows. But capturing magical scenes—especially festive ones—used to require elaborate setups, costumes, and filming crews. Not anymore.

With intuitive tools like AI video generator, anyone can now turn a single image into a delightful animation—perfect for holiday cards, personalized videos, or social media surprises. It’s never been easier to create custom, cinematic moments filled with warmth and wonder.

And when it comes to holiday storytelling, there’s nothing more iconic than Santa himself.

Share Holiday Magic with AI Santa Giving Gifts

The AI Santa Giving Gifts effect brings the festive spirit to life by transforming your photo into a cheerful holiday scene, where Santa Claus joyfully hands out presents. Whether you're imagining yourself as Santa or starring in a cozy family moment, this AI-powered animation captures the magic of giving.

With glowing lights, warm tones, and a sense of movement, the effect is perfect for holiday greetings, virtual Christmas cards, or surprise messages for loved ones. It’s a fun and heartfelt way to spread cheer—powered by a single image and the magic of AI.

AI Santa Giving Gifts - Spread festive cheer with AI animation

How to Create Your Own Santa Giving Gifts Video

Make your season brighter in just a few steps:

  1. Visit https://dreamlux.ai and click on "Templates"
  2. Choose "Free AI Santa Giving Gifts"
  3. Upload a photo of yourself or a loved one
  4. Click "Create" and let the AI generate your personalized Santa scene

Whether you're sending digital holiday wishes or creating content to celebrate the season, this effect turns any moment into a joyful Christmas story worth sharing.

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