From digital billboards to branded signage and airport displays, out-of-home (OOH) advertising supports the growth of tourism in the UAE by attracting, informing, and guiding visitors at every stage of their journey.
?️ 1. Creating Awareness for Destinations and Attractions
Large-scale outdoor ads are strategically placed in high-traffic zones — airports, highways, tourist hotspots, and shopping districts — to showcase major attractions like:
Burj Khalifa, The Dubai Mall, Global Village
Sheikh Zayed Grand Mosque, Louvre Abu Dhabi
Desert safaris, beach resorts, adventure parks
These visuals spark interest, especially for first-time visitors, turning curiosity into bookings.
? 2. Reaching Tourists on Arrival
Airports across the UAE — including Dubai International (DXB) and Abu Dhabi International (AUH) — are key entry points where tourists are highly alert and receptive. Branded displays at arrival terminals, baggage claim, and taxi stands help:
Promote tours and hotels
Offer QR-based travel guides
Build awareness of local businesses
Influence last-minute decisions
Outdoor advertising at this early stage often guides travelers toward what to explore first.
? 3. Influencing Traveler Behavior on the Go
Billboards, hoardings, vehicle branding, and citylight posters placed along major roads and pedestrian areas help:
Suggest dining, shopping, and entertainment options
Highlight upcoming festivals or cultural events
Promote ticketed experiences or guided tours
OOH ads act as real-time inspiration tools as tourists move through the city.
? 4. Helping Tourists Navigate the City
Directional signage and branded wayfinding tools offer functional benefits that enhance the visitor experience, including:
Clear directions to heritage sites, museums, and beaches
Hotel and resort branding with visible road signage
Multilingual signage in tourist zones
A tourist-friendly environment is a better-rated destination, and outdoor media helps deliver that.
? 5. Building Brand Associations with the Destination
Iconic visuals and creative outdoor campaigns often become part of a city’s identity. Memorable branding:
Reinforces the luxury image of Dubai
Celebrates culture and history in Abu Dhabi
Connects nature and wellness with RAK and Fujairah
When tourists associate visual branding with their experiences, it boosts word-of-mouth promotion and repeat visits.
?️ 6. Driving Spending in Retail and Hospitality
Retail centers, local markets, restaurants, and hotels use outdoor ads to target tourists with:
Limited-time offers
VIP experiences
Shopping festivals (e.g., Dubai Shopping Festival)
This drives higher economic activity, benefiting not just tourism but the overall UAE economy.
? 7. Promoting Sustainable Cultural Tourism
Outdoor advertising can also support tourism campaigns focused on:
Eco-tourism and wildlife preservation
Local heritage and cultural events
Responsible travel and conservation
For example, billboards promoting sustainable desert tours or Emirati cultural festivals educate while attracting visitors.
? DNA UAE — Your Partner in Tourism-Focused Outdoor Advertising
At DNA UAE, we help tourism boards, hotels, event organizers, and travel companies attract more visitors through:
High-visibility billboards
Airport and roadside branding
Exhibition stand design for travel expos
Directional and promotional signage
Vehicle branding for city tours and hotel fleets
Whether you’re promoting a festival in Dubai or a resort in Ras Al Khaimah, we’ll make sure your message is seen — and remembered.
