According to a recent detailed report by Grand View Research, Inc., the global coffee market size is projected to reach a substantial value of USD 323.72 billion by 2030. This growth is expected to occur at a steady compound annual growth rate (CAGR) of 5.4% from 2024 through 2030, reflecting sustained expansion driven by several key factors.
One of the primary drivers fueling this market growth is the ever-increasing global demand for coffee. Coffee ranks among the most widely consumed beverages worldwide, and this demand continues to rise, particularly in rapidly developing regions such as the Asia Pacific. Factors contributing to this surge include the widespread adoption and influence of coffee culture among consumers, rising disposable incomes, and evolving lifestyle preferences that emphasize convenience and premium experiences. Collectively, these elements contribute significantly to the overall growth trajectory of the coffee market.
Consumer tastes and preferences in the coffee sector are dynamic and continuously evolving, exerting a strong influence on market trends and developments. Among the influential market forces are the growing popularity of specialty and gourmet coffees, the increasing demand for organic and sustainably sourced products, and a rising acceptance of premium, high-priced single-origin coffee varieties. Specialty and gourmet coffees are often distinguished by their superior quality and unique flavor profiles, and consumers are showing a greater willingness to invest more in these premium offerings. Such shifts in consumer behavior and preferences are major contributors to the expanding valuation of the global coffee market.
In terms of product categories, roasted coffee emerged as the leading segment in 2022, and it is anticipated to experience consistent demand growth throughout the forecast period. This is largely due to an increasing consumer interest in specialty and craft coffee, with many seeking unique and high-quality coffee experiences. The preference for freshly roasted beans, often sourced from specific geographic regions known for their distinctive flavors, is on the rise. Additionally, the trend of home brewing has gained momentum, with more consumers investing in premium coffee beans and brewing equipment to replicate the coffee shop experience in their own homes. This behavior further boosts the demand for roasted coffee products.
Geographically, Europe dominated the global coffee market in 2022, accounting for the largest revenue share. The growing popularity of high-quality coffee among consumers in this region is a major factor behind this dominance. In particular, Western Europe has witnessed a substantial increase in consumption at specialty coffee shops, which focus on serving premium coffee beverages. This trend has enhanced opportunities for coffee suppliers, especially those able to consistently provide high-quality Arabica and Robusta specialty coffees. These prospects are expected to be highly attractive to exporters aiming to capitalize on Europe’s discerning consumer base.
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Coffee Market Report Highlights
• In 2023, the roasted coffee segment accounted for 53.7% of the global revenue. The widespread expansion of international coffee chains, such as Starbucks, has played a pivotal role in popularizing freshly roasted coffee, underscoring its premium quality and driving increased consumption around the world.
• The organic coffee market is projected to grow at an impressive CAGR of 7.4% from 2024 to 2030. This rapid growth is propelled by rising consumer health awareness and environmental concerns, with buyers increasingly favoring products perceived as healthier and more sustainably produced.
• Coffee sales through Business-to-Consumer (B2C) channels are expected to expand at a CAGR of 5.4% between 2024 and 2030. This growth contrasts with Business-to-Business (B2B) sales, which generally involve bulk purchases by entities such as restaurants, cafés, and hotels.
• In 2023, the European coffee market accounted for a significant 32.6% share of the global market. This strong performance is largely attributed to the increasing consumption of high-quality coffee, driven by the rising prominence of specialty coffee shops across Western Europe, which emphasize premium coffee offerings.
Coffee Market Segmentation
Grand View Research has segmented the global coffee market on the basis of product, nature, distribution channel, and region:
Coffee Product Outlook (Revenue, USD Billion, 2018 - 2030)
• Roasted
o Roast Ground
o Pods Capsules
o Whole Beans
• Instant
• Ready to Drink
Coffee Nature Outlook (Revenue, USD Billion, 2018 - 2030)
• Conventional
• Organic
Coffee Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
• B2B
o Cafes
o Hotels Restaurants
o Offices
o Bakeries and coffee shops
o Others
• B2C
o Grocery Stores/Supermarkets
o Hypermarkets
o Convenience Stores
o Online Retailers
o Online Direct-to-Consumer (DTC)
o Others
Coffee Product By Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
• Beans
o B2C
o B2B
• Ground Coffee
o B2C
o B2B
• Coffee Pods
o B2C
o B2B
• RTD
o B2C
o B2B
• Instant
o B2C
o B2B
Regional Outlook (Revenue, USD Billion, 2018 - 2030)
• North America
• Europe
• Asia Pacific
• Central South America
• Middle East Africa
List of Key Players in the Coffee Market
• Nestlé
• Starbucks Coffee Company
• JDE Peet's
• Tchibo Coffee
• LUIGI LAVAZZA SPA
• Strauss Coffee BV
• The J.M. Smucker Company
• Melitta
• UCC UESHIMA COFFEE CO., LTD.
• Massimo Zanetti Beverage USA
Order a free sample PDF of the Coffee Market Intelligence Study, published by Grand View Research.
