Gluten-Free Bread Market Size Trends

The global gluten-free bread market size is anticipated to reach USD 772.5 million by 2024, with a Compound Annual Growth Rate (CAGR) of 5.9% from 2025 to 2030. A key driver behind this growth is the rising awareness of the importance of healthy and nutritious food options globally. As people become increasingly health-conscious, they are seeking out gluten-free alternatives to manage conditions such as celiac disease, gluten intolerance, heart disease, diabetes, obesity, and metabolic syndrome. Additionally, manufacturers' innovative product releases are expected to play a significant role in fueling industry expansion, further solidifying the market's growth prospects.

For individuals with gluten intolerance or sensitivity, including those living with celiac disease, there exists a type of bread that caters to their dietary needs. Gluten-free bread is crafted without the presence of gluten, a protein found in wheat, barley, and rye, thereby providing a safe option for those who require a gluten-free diet. To replicate the traditional bread texture and structure, gluten-free bread often employs alternative flours such as rice, almond, coconut, or quinoa, alongside additional ingredients to enhance its overall quality. The result is a product that may exhibit varying taste and texture compared to its traditional counterpart, but ultimately delivers on its promise of providing a safe and enjoyable eating experience for those who need it most.

The growing interest in health and wellness among consumers is propelling significant market expansion. Various factors are contributing to this growth, including emerging health concerns, changing lifestyles, and innovative trends. The demand for gluten-free products is on the rise as consumers seek alternatives due to conditions like celiac disease, gluten sensitivity, and wheat allergies, as well as perceived benefits of a gluten-free lifestyle. Popular diets such as Paleo and Keto are also driving this shift, alongside increased awareness and education about gluten-related disorders. Rising diagnosis rates, celebrity endorsements, and improved product accessibility in mainstream and specialty stores are key contributors to the market's growth trajectory.

The evolution of gluten-free products has been driven by innovation and a growing demand for healthier, more accessible alternatives. The incorporation of alternative flours like almonds, coconut, rice, and quinoa, along with the inclusion of superfoods, has significantly enhanced the nutritional profile and taste of these products. Additionally, advancements in baking techniques have improved the texture, flavor, and shelf-life of gluten-free items. Furthermore, the introduction of gluten-free options across various categories, such as frozen meals and snacks, has expanded consumer choices. The focus on sustainable practices, ethical sourcing, and customizable bakery items tailored to specific dietary needs, like vegan and low-sugar options, also appeals to a broader consumer base.

Distribution Channel Insights

The global gluten-free bread market is predominantly driven by supermarkets and hypermarkets, with a significant revenue share of 34.1% in 2024. Convenience and accessibility are key factors influencing consumer purchasing decisions, as these large retail chains offer an all-in-one shopping experience that includes specialty items like gluten-free bread. The broad product range available in supermarkets and hypermarkets also contributes to their appeal, providing consumers with a variety of gluten-free brands and types to suit different tastes and dietary requirements. Furthermore, the stringent quality control measures implemented by larger retail chains instill confidence in consumers, ensuring that the gluten-free products they stock meet regulatory standards and are safe for consumption.

The e-commerce landscape is poised for significant growth, driven by an expected CAGR of 6.8% from 2025 to 2030. This surge in demand can be attributed to the increasing popularity of online shopping as a convenient and accessible means of purchasing everyday essentials like gluten-free bread. By leveraging the comfort and flexibility of their own homes, consumers can avoid the hassle of visiting physical stores, thereby enhancing their overall shopping experience. One of the key benefits of shopping online is the vast array of gluten-free products available, often surpassing those found in traditional brick-and-mortar stores. This wider selection enables consumers to easily find options that cater to their individual preferences and dietary needs, further fueling the growth of this market segment. Additionally, many online retailers are now offering competitive pricing, discounts, and subscription services, making it easier and more affordable for individuals to maintain a gluten-free diet and enjoy the benefits that come with it.

Regional Insights

The North American market led the global gluten-free bread segment in 2024, accounting for a significant share of 34.1%. This shift can be attributed to growing consumer awareness and preference for gluten-free products, driven by perceived health benefits such as enhanced digestive well-being and better management of conditions like celiac disease. Additionally, increased media coverage and expert endorsements have contributed to a surge in demand, as consumers increasingly view gluten-free diets as an integral part of their overall wellness approach.

U.S. Gluten-free Bread Market Trends

In 2024, the U.S. gluten-free bread market solidified its position as a leader in the North American market, commanding a significant share of revenue. The surge in popularity of gluten-free options can be attributed to a convergence of factors, including growing health consciousness and the increasing demand for products catering to specific dietary requirements. Notably, the advancement in taste and texture of gluten-free bread has made it more appealing and accessible, while social endorsements from prominent figures such as health influencers and celebrities have played a pivotal role in normalizing gluten-free diets, thereby influencing consumer preferences and driving growth in the market.

Asia Pacific Gluten-free Bread Market Trends

The APAC gluten-free bread market is poised for significant growth, driven by a combination of cultural, social, and economic factors. As celebrity endorsements, media coverage, and social media influencers gain traction, consumers are increasingly adopting gluten-free lifestyles. This shift is also fueled by the rise of urbanization and growing disposable incomes, which have created a larger middle-class population willing to invest in premium and specialty foods. Moreover, enhanced labeling, certification, and government initiatives promoting awareness about food intolerances have provided consumers with greater confidence in their choices. The global trend towards gluten-free diets has also had a profound impact on consumer behavior in the Asia-Pacific region, as international food trends often permeate local markets.

The rise of the gluten-free bread market in Australia and New Zealand is driven by a growing understanding of the importance of gluten-free diets for overall health and wellbeing. In Australia, the increasing prevalence of celiac disease and gluten intolerance has led to a significant demand for healthier alternatives, with consumers increasingly seeking out products that cater to their needs. The market is expected to experience substantial growth as consumer preferences shift towards gluten-free options, driven by advancements in technology and product offerings. In New Zealand, the gluten-free bread market benefits from a growing trend of health-conscious consumers seeking out nutritious and wholesome food choices. Furthermore, the prevalence of coeliac disease, which affects approximately one in 70 people in both countries, underscores the need for accessible and affordable gluten-free options. As a result, the market is poised for significant growth, driven by consumer demand for healthier dietary choices and innovative gluten-free solutions.

Europe Gluten-free Bread Market Trends

The European gluten-free bread market is poised for substantial growth over the forecast period, driven by an inherent cultural affinity for bread within the region. Historically, bread has been an integral component of European culinary traditions, playing a vital role in daily life and social gatherings. A notable increase in gluten-free product consumption can be attributed to the rising awareness among consumers of gluten intolerance and celiac disease, as well as the growing health-conscious population seeking digestive benefits through alternative options. Advancements in food technology have further enhanced the taste and texture of gluten-free bread and bakery items, thereby broadening their appeal to a wider audience and contributing to this upward trend.

The growing demand for gluten-free bread in Germany is fuelled by an increasing inclination towards nutritious and environmentally-friendly food choices among consumers. The country's stringent labelling regulations instils confidence in gluten-free products, while advances in gluten-free technology have significantly enhanced product quality, thereby making it more appealing to consumers. As a result, the market continues to experience steady growth, driven by heightened awareness of health benefits and the expanding availability of high-quality products.

Key Gluten-Free Bread Company Insights

The global gluten-free bred industry is shaped by a diverse range of key players, including General Mills Inc., Amy's Kitchen Inc., Dawn Food Products, and others. These companies navigate dynamic competitive landscapes driven by product innovation, regional production capabilities, and shifting consumer preferences. To stay ahead, leading manufacturers invest heavily in research and development, leveraging technological advancements to deliver high-quality products at an affordable cost. Strategic partnerships, joint ventures, mergers, agreements, and acquisitions are also common tactics employed by market players to solidify their market presence and expand their global footprint. As the industry continues to evolve, companies prioritize educating consumers about ingredient ambiguity while maintaining compliance with international regulatory standards.

• Amy's Kitchen Inc. manufactures a wide range of gluten-free products, including burritos, pizzas, soups, and entrees, catering to consumers with dietary restrictions. Operating within the organic and natural foods segment, Amy's Kitchen focuses on providing nutritious options that align with health-conscious lifestyles, making it a trusted brand for those seeking gluten-free alternatives.

• Valeo Foods Ltd. produces various food items, such as sauces, snacks, and ready meals, with a commitment to quality and innovation. Operating in the packaged foods segment, Valeo Foods caters to the growing demand for gluten-free products by developing offerings that meet dietary needs while maintaining taste and quality.

Recent Developments

• In April 2024, Franz Bakery expanded its gluten-free bread lineup with new selections to celebrate Celiac Awareness Month in May. The additions include sourdough, brioche, and rye-flavored gluten-free bread. These new offerings are also vegan and free from nuts, soy, dairy, eggs, and high-fructose corn syrup. Franz responded to customer feedback by providing longer, generously sliced deli-style loaves ideal for various uses, from avocado toast to deli sandwiches.

• In February 2024, Base Culture launched a new line of shelf-stable gluten-free bread called "Simply Breads," challenging the conventional bread aisle. These gluten-free bread products aim to offer a healthier, convenient option without compromising taste or texture. Base Culture's expansion into shelf-stable offerings reflects a commitment to providing accessible, better-for-you alternatives. The new line targets consumers seeking nutritious, gluten-free bread that fits their on-the-go lifestyles, marking a significant step in the company's mission to revolutionize the bread market with innovative, health-conscious choices.

• In April 2023, Krusteaz introduced new additions to its product line, including a Cinnamon a Vanilla Pound Cake Mix and Churro Belgian Waffle Mix. The brand also launched two new gluten-free offerings to cater to a wider range of dietary preferences. This move signifies company’s expansion toward its gluten-free options, which could potentially include gluten-free bread mixes or other baked goods alternatives, aiming to meet the growing demand for gluten-free products.

• In October 2023, Brazi Bites, a leading brand of Brazilian cheese bread, introduced a new "Everything" flavor of its signature cheese bread product. The new "Everything" Brazilian Cheese Bread features a blend of sesame seeds, garlic, onion, and poppy seeds in addition to the brand's traditional cheese-based recipe. The new offering is gluten-free, grain-free, and made with simple, clean ingredients, with no artificial preservatives, colors, or flavors

• In March 2023, Rudi's Bakery, a leading organic and gluten-free bread brand, launched its new Texas Toast at Whole Foods Market stores nationwide. The Texas Toast is part of Rudi's Gluten-Free Bakery line and is made with simple, high-quality ingredients. The Texas Toast is made with a blend of gluten-free flour, including brown rice flour, tapioca starch, and potato starch. It is free from artificial preservatives, colors, and flavors, aligning with Rudi's commitment to providing clean-label products. The launch of the Texas Toast expands Rudi's gluten-free bread offerings and provides consumers with a larger variety of gluten-free bread options 

Gluten-Free Bread Market Report Scope

Global Gluten-Free Bread Market Report Segmentation

This comprehensive report offers a deep dive into the global gluten-free bread market, providing detailed revenue and volume projections for the period between 2018 and 2030. By examining industry trends at both regional and country levels, we gain valuable insights into the shifting landscape of this rapidly evolving sector. To further break down the market's complexities, our study has categorized its growth patterns by distribution channel and region, enabling a more nuanced understanding of the market's dynamics.

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets Supermarkets

  • Convenience stores

  • Speciality stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia New Zealand

    • South Korea

  • Latin America

    • Brazil

  • MEA

    • South Africa