Introduction to A/B Testing: Data-Driven Optimizat..

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Introduction to A/B Testing: Data-Driven Optimization for Campaigns | #digital marketing

Introduction to A/B Testing: Data-Driven Optimization for Campaigns

Introduction to A/B Testing: Data-Driven Optimization for Campaigns

In digital marketing, small tweaks can make a big difference. A slightly different headline, image, or call-to-action can mean higher click-through rates, more conversions, and lower ad spend. But how do you know which variation performs best? That’s where A/B testing comes in.

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