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How evolving go-to-market strategies are transforming pharmaceutical sales representative roles? | #medical affairs # sales compensation management

How evolving go-to-market strategies are transforming pharmaceutical sales representative roles?

How evolving go-to-market strategies are transforming pharmaceutical sales representative roles?

The evolving pharmaceutical marketplace demands that organizations shift from traditional selling models to more modern, omnichannel approaches. Faced with access constraints and changing provider preferences, pharmaceutical sales representatives must transition from direct selling to cust
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